World Tourism Day – Works have become increasingly popular: Chander K Baljee, Chairman & MD, Royal Orchid Hotels & Regenta Hotels
The past two years have been turbulent for the hospitality industry with uncertainties across all divisions. In such situations, while many hotel providers have shut down, some have managed to stay afloat and many have fully recovered. In a post-pandemic world, with the flattening of the Covid-19 graph, people are starting to travel again. This time it’s not just normal travel rules, but preferences that have changed. Among the many trends such as staycations and weekend gateways, workstations have also become increasingly popular among today’s travelers. It’s not just hotels that are turning into business getaways, but many hostels are embracing this trend as well. This is made to cater to digital nomads who want to get away from the hustle and bustle of city life.
In an effort to catch up with this growing trend, when the concept was new to the market, our team reached out to all potential old customers. Customers who have opted for remote work options have responded enthusiastically to the idea. Having cared for clients with work needs, we realize that different needs motivate people to rent for long stays. Some want a safe sanctuary from Covid, especially in the case of Tier 1 and Tier 2 cities. Many others want to escape household chores and finally, last but not least, the only motivation is simply wanting to change being locked up at home, especially if the option is a villa with a view and a pool.
Chander K Baljee, President and CEO of Royal Orchid Hotels & Regenta Hotels, told FinancialExpress.com that he had also noticed that, directly or indirectly, companies and software companies were promoting this concept which helped both employees and the hospitality industry. Here is an excerpt from an interaction with Baljee:
Work has arisen as a result of the pandemic. What do you think is the future of this trend in the years to come?
There has been a disruption in the hospitality industry since the start of the pandemic. While many hotel establishments have closed, some have managed to stay afloat and some have fully recovered. Now, with the pandemic graph flattening, people are starting to travel again. This time it’s not just the rules, but the travel preferences have changed. Like staycations and weekend gateways, works have become increasingly popular among travelers. It’s not just hotels that are turning to the works; hostels are also embracing this trend, especially to meet the needs of digital nomads who want to get away from the hustle and bustle of the city.
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The work is not limited to a few industries. Today, companies are asking employees to return to work. However, the concept of hybrid working is quickly becoming a baseline expectation for most employees, and organizations are already seeing the effects. Staff turnover has increased dramatically when employees are required to return to the office full-time, and 52% of employees say flexible working policies will impact the decision to stay with their organization. Revenue will continue to grow because the emotional costs of leaving an organization are lower when it is hybrid and there are more choices. To combat this high turnover, connect hybrid employees to the culture of the organization and invest in talent management processes to expand employee networks.
You mentioned that “directly or indirectly, companies and software companies have encouraged the works”. Today, more and more companies are asking employees to return to work with a drastic reduction in the culture of working from home. What is your point of view ?
Yes. Today, most companies are asking their employees to return to work. They must also be mentally prepared to return to normal. According to reports, out of 100 companies, 50-60% still allow employees to work from home for various reasons. Nevertheless, news reports suggest that by 2025, normalcy will return to all industries. We also noticed a hybrid approach helping both businesses and employees. In this new trend, an employee is expected to be present in the office whenever their physical presence is required and also organize events and internal development activities.
With your background in the hospitality industry and its ever-changing nature, how have your businesses adapted and how are things different in a post-pandemic world?
The evolution of any new trend in the hospitality industry is well embraced to be on top of our game and capture the right amount of market share for our business. When the working concept was realized, our team quickly reached out to all of our potential former clients who supported us. Guests who had remote work options responded enthusiastically to the idea as they wanted to escape the bustle of the city. We believe that different needs motivate people to engage in long-term rentals. Some want a safe sanctuary from the pandemic, especially as cases of Tier 1 and Tier 2 cities mount. Others want to escape household chores. The third motivation is simply to want a change from being restricted to the house, especially if the option is a villa with a view and a swimming pool.
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Regarding the works, which of your properties received the most visitors? i.e. resorts, hill stations, commercial properties, etc.
We cannot pinpoint exactly which properties have been most successful as guest preferences vary. Many of our clients have opted for beach properties while some mountain resorts or our wildlife resorts. Thus, we are clear that we want to offer our customers an unforgettable experience. Today’s traveler is all about new experiences, in line with this thinking we are investing in experiences such as wildlife, spirituality, heritage and recreation as we continue to expand into Tier 1 cities and of level 2.