The new ARA health coverage program is online

The American Rental Association (ARA) launched the ARA Healthcare Solution – a new personalized healthcare coverage option for members – on May 1. The program, a partnership with Allstate Benefits and Hub International, provides affordable, quality health coverage that complies with the Affordable Care Act.

“We were extremely excited to have the buying power of the association for this program; we knew it was going to really help with the rates,” says Ian Goff, CERP, General Manager, Goff Tents & Events, Nicholasville, Ky. “Health care is a necessity, but rising costs have made the cost prohibitive for many of our employees, especially for family plans. The cost has been astronomical, rising 20-30% per year, and we were expecting another 20% increase this year. To see this be cut by almost $300 per month for a family plan [through the ARA program] is an important saving for our company and our employees. It really got a lot of our people to take advantage of it.

ARA members like Goff Tents & Events who participate in the ARA Healthcare solution receive:

  • Customizable plan designs make it easy to choose a plan that meets the needs of your business and your employees.
  • Level financing — giving you a predictable monthly payment.
  • An opportunity to receive money in years when claims are lower than expected.
  • An experienced team of people who are always ready to provide expertise before, during and after you choose your plan.

“We had never offered health care, so we were overwhelmed with options,” says Travis Yarbrough, general manager, Lone Star Rental, Andrews, Texas. “When we first heard that ARA would be offering healthcare, we were thrilled.”

Yarbrough adds that requesting a quote was easy and the plan administrator’s response time was quick. “The process was smooth and any questions I had were answered quickly. We handed over our information on a Friday and had a quote and a teleconference the following Monday,” he says.

“I like that we were able to do it online, so employees could come in, sit down at the desk, finish it in about five to 10 minutes, and it was all sent,” Goff says. “Our contact informed us of the next steps and went over the quote, and that was a significant decrease from what we were paying. More and more employees got interested and started, and that We kept pushing the numbers up and seeing the rates go down. It was simple.

In an environment where attracting qualified talent remains a challenge, the ability to offer a robust and affordable health plan is essential. Those who have studied the new ARA Healthcare solution say the program can help equipment rental and event companies stay competitive in the area of ​​workforce recruitment.

“When looking to hire and retain top talent, benefits are key. It’s important that we have a package that’s compatible with any other industry,” says Goff.

To learn more about the ARA Healthcare solution and to request a quote, visit or call 833-966-4137.

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