Should you trust a VA to manage your Marketplace listings?
Outsourcing tasks can be a great way to help scale a business, and virtual assistants have been around for a long time. But reports have surfaced that sellers have been permanently suspended after giving virtual assistants (VAs) access to their eBay and Amazon accounts to manage them on their behalf.
“Access to Multi-User Accounts (MUAA) is a great way to delegate your workload. For example, you can assign specific tasks to an employee, such as creating your eBay listings or printing shipping labels. You will also have access to detailed activity logs for each account you add.
But even granting partial access to accounts should be treated with caution.
A salesperson described one of the risks of hiring an expert – if he logs into multiple customer accounts and one of those accounts is suspended, there could be a “linked accounts” issue. which would prompt Amazon to suspend all accounts for being linked. to the suspended account. But another seller was quick to point out that he was using an agency with great success:
“It’s totally fine to hire a third party to handle the PPC. While I wouldn’t trust any guy from Pakistan on Facebook, I know a lot of legitimate individuals and companies. In fact, I pays an agency to manage my PPC, claims, A+ content, offers, etc. This has reduced my costs significantly.”
It should be noted that some of the sellers who reported being suspended for using VAs were based in other countries, including Pakistan – this isn’t just an issue that affects US-based sellers.
A colleague of ours used a virtual assistant for years – her emails were always answered quickly and her social media accounts were handled professionally and quickly. But I have no doubt that she took the time to thoroughly research and vet the person before granting access to her accounts.
There’s a saying made famous by a New Yorker cartoon that applies when hiring an invisible person: “No one on the internet knows you’re a dog” – and it applies when looking for a virtual assistant.
What type of verification do you perform when researching VAs, agencies, or vendors, for that matter? Do Zoom interviews help in the verification process?
Let us know what you think – is it still okay to hand control of your eBay or Amazon account to a virtual assistant, even in a limited way?