Should hotels also offer Airbnb’s new split-stay booking options?
Airbnb rolled out a new “split stay” booking feature in May in response to shifting consumer demand for post-pandemic travel. Will Airbnb’s new booking feature be a game-changer in the accommodation industry?
How does Airbnb’s new split-stay feature work?
Airbnb will allow travelers planning a trip of a week or more to split their stays between two different accommodations (Pohle, 2022). This new feature is especially useful when a home has limited availability for a long-term stay or when a traveler wants to try out different homes during the same stay. By using such a new feature, travelers will typically see around 40% more ads when performing a search.
Why is such a new booking option necessary?
Airbnb has taken the initiative to respond to changing travel behaviors. For example, flexible working promotes the “bleisure” (business + leisure) trend in the workforce, where travelers mix work and vacation for a longer stay. Next, the trend of working from home or working from anywhere allows people to travel longer.
In the first quarter of 2022, almost 50% of Airbnb reservations were for a stay of one week or more. Additionally, 21% of Airbnb bookings were for 28 days or more, up from 24% in the same period a year earlier, but still above pre-pandemic levels. Not all Airbnb listings are available for an extended period. Airbnb’s new feature will allow the company to offer more options to travelers and potentially capture more business.
Should hotels follow?
Besides Airbnb, some travelers are also turning to extended-stay hotels for long-term accommodation needs. Hotel chains like Marriott and Hyatt have already included some homes and villas in their home-sharing arm of the business. There’s no reason for hotels to avoid trying Airbnb’s new booking option in their own operations. It will be nice for travelers to set a premise for their split-stay stay in an area for different purposes on a hotel website, such as restricting room types (e.g. suites) or finding the lowest rate available with the optimal combinations. hotel stays.
What do you think of split-stay booking options for hotels? Will travelers want this?
CAL Poly Pomona