Pune: demand for smart devices increases among professionals | Pune News


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PUNE: Amid last month’s festive sales, marketers and industry experts have noticed increased demand for “smart” devices, artificial intelligence-built household gadgets, and virtual assistants.
A major air conditioner brand recently launched a nationwide survey to assess the changing preferences of Indian consumers triggered by the pandemic. He revealed that in the home appliance segment, comfort, convenience, cooling, health and technology are top priorities.
About 82% of those surveyed felt that smart home appliances can save time when preparing for the festivities at home, while 55% said they plan to purchase these devices during this festive time to manage chores. housewives.
Rajiv Bhatia, who bought a washing machine online last month, said the devices now come with specific settings, such as hard water, which ensures low internal damage. “Paying a little more to buy can pay off in the long run. With a little research, it is possible to find a product that meets exactly the specifications you are looking for, ”said Bhatia.
According to Rakesh Shinde, an employee of an electronics store, customers prefer devices with specific settings. “There is a strong demand for washing machines with disinfection or allergen-free modes. For induction cookers and microwaves, many are asking for extended preset cooking modes for all types of cooking, ”said Shinde.
The survey results echo these preferences. About 52% of those surveyed said they used the automatic microwave cooking option to quickly prepare meals, while 69% said they preferred a refrigerator that keeps food fresh for up to 30 days.
At a branded store with multiple outlets in the city, an employee said that since the lockdown began, dishwashers have become a popular new entrant in the consumer durables arena. “Customers don’t mind the price increase if the device comes with technological improvements that will simplify household chores and save time. Customers are looking for Bluetooth compatibility and application support in the case of devices such as air purifiers and humidifiers, which have been in demand over the past year and still sell more than air conditioners and air conditioners. coolers, ”he said.

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