IWG signs flexible workspace franchise agreement with VelcoAsia

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MANILA, Philippines – International Workspace Group (IWG), the world’s leading provider of flexible workspaces with brands such as Regus, Spaces and HQ, and professional facilities management company VelcoAsia Management Corporation (VelcoAsia) signed today This is a memorandum of understanding that establishes a two-center franchise agreement, which will provide organizations with places of collaboration, innovation and growth together.

From left to right: Rowena Bravo-Natividad, Head of Partnership Growth, IWG, Mario Veloso, Vice President of VelcoAsia, Patricia Cruz, General Manager, Manila Coworking, Lars Wittig, National Director of the Philippines, IWG

In an exclusive briefing, the two organizations shared details of the partnership agreement, which includes the development of Manila Coworking Powered by IWG, a franchise located in the historic port area of ​​Manila. “Powered by IWG” is a new concept that enables management companies to run their businesses with the help of IWG’s world-class systems, branding, marketing and sales activities. Operating under the IWG brand, management companies can tap into the global sales channel to attract attention and inquiries to their center, thereby improving occupancy performance. “Powered by IWG” enables them to generate operating and cost savings that benefit both their business and their tenants.

The development of two IWG franchise centers under VelcoAsia has been accompanied by the growth of flexible working around the world. “The future of work is hybrid. The traditional workspace is evolving and employees have clearly shown a preference for hybrid work, which improves the comfort and benefits of work-life balance. Whether with the pandemic or not, flexible workspaces have long since grown dramatically and a growing number of local and multinational companies have recognized its importance in retaining and attracting talent, ”said Lars Wittig, National Director of Philippines, IWG.

L / D: Rowena Bravo-Natividad, Head of Partnership Growth, IWG, Lars Wittig, National Director of the Philippines, IWG, Mario Veloso, Vice President of VelcoAsia, Patricia Cruz, Managing Director, Manila Coworking, Matthew James Kenley, Director of APAC Franchise Development, IWG

The COVID-19 pandemic has highlighted the need to transform the world of work, by accelerating the hybrid work model, a trend that has been going on for several years. Companies have questioned the traditional approach to commercial real estate and are now engaging in long-term hybrid work. IWG[1] found that 81% of companies globally predict that hybrid working will be the new normal and 82% of them have taken advantage of flexible working options. Another study[2] found that 42% of workers surveyed in Southeast Asia are willing to telecommute, while 9 in 10 employees want flexibility in where and when they work.

“We are confident that this partnership with VelcoAsia leverages the respective strengths of both brands to strengthen flexible workspaces in Manila and equip businesses and entrepreneurs with their workplace needs to achieve peak productivity while transforming the way they work. to work, ”Rowena Bravo said. Natividad, Head of Partnership Growth, IWG.

Manila Coworking Powered by IWG is designed to provide local and multinational businesses, including freelancers, entrepreneurs and MSMEs, with an unprecedented network of office, coworking and meeting spaces. Customers will benefit from a global network of workspaces that will allow employees to work where, when and how they want. It provides cost-effective business solutions to foster an inclusive community and propel businesses through collaboration and innovation.

“As we lead the global workspace revolution by driving innovation to enable businesses to adopt new styles of working, local partnerships are proving to be a key part of the success of our expansion plans. VelcoAsia, with its facilities management expertise and proven track record of growing the business, will be a reliable franchise partner as we strengthen our presence in the Philippines, ”said Matthew James Kenley, Director of Franchise Development APAC , IWG.

Speaking on the partnership, Mario Veloso, Vice President of VelcoAsia, said: “We have the opportunity to empower local and international businesses to adapt to new ways of working. As businesses continue to grapple with the impact of the pandemic, we are confident that the rise of flexible workspaces will allow them to thrive in the recovering economy. “

IWG is committed to increasing its presence in the Philippines from 25 to 43 locations. It currently allows flexible working in 11 major cities across the country, including Metro Manila, Cebu, Davao and Clark. Visit www.iwgplc.com for more information on how it is changing the world of work. To learn more about how to become a franchise partner, contact: [email protected].

[1] Welcome to the Future of Work (IWG, 2020), https://assets.iwgplc.com/image/upload/v1619160243/IWG/MediaCentre/wzw8tio4xa6tchmyvg7n.pdf

[1] Reinvented Work (EY, 2021),

https://www.icmif.org/wp-content/uploads/2021/06/ICMIF-EY-Work-Reimagined-Presentation-June-2021.pdf

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