India’s first toy fair will be held virtually from February 27 to March 2: government

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The first India Toy Fair will be held virtually from February 27 to March 2, the government said on Thursday.

The India Toy Fair 2021 website which launched on Thursday will enable children, parents, teachers, exhibitors, etc. to register to participate in the virtual fair which will present different facets of the Indian toy ecosphere.

According to officials, this is the first-ever digitally accessible exhibit and platform that will provide the opportunity to explore and purchase a variety of toys from more than 1,000 exhibitors across the states and territories of Union, and participate in webinars, panel discussions and activities, as well as a network. with various stakeholders in the toy industry.

“About a year ago, complaints were received about low-quality and cheap toys imported into the country, adversely affecting the Indian toy industry,” Union Minister Piyush Goyal said at the website launch.

“The case was reviewed by a committee which found that 30 percent of imported plastic toys contained large amounts of chemicals and heavy metals, well above prescribed levels. Other toys were also tried poor quality. This has led to the issue of a toy quality control order. This initiative will ensure that Indians have access to quality toys, “he said.

Education Minister Ramesh Pokhriyal ‘Nishank’ said: “Indian toys have been the building blocks of a happy childhood and learning based on play, discovery and activity plays an essential role in bridge the gap between daily studies. and hands-on learning which is one of the main thrusts of the new national education policy. ”Stating that the Indian toy industry is a source of income for many artisans and micro-enterprises, the Minister of Textiles and Women’s and Children’s Development Union, Smriti Irani, said six Union government ministries have joined together to make the fair “a great success.”

“In a big boost to the toy manufacturing industry as part of the Aatmanirbhar Bharat campaign, this initiative is being taken to bring transformative change in the industry by being ‘Vocal for Local’,” he said. she declared.

The main attractions of the fair include a virtual exhibition with more than 1,000 booths, knowledge sessions with engaging panel discussions and webinars on various topics by experts in areas such as toy-based learning, demonstrations crafts, contests, quizzes, virtual tours, product launches, etc. .

For the education sector in particular, knowledge sessions involving various experts will focus on areas highlighted in NEP 2020 such as play-based and activity-based learning, indoor and outdoor games, l ‘use of puzzles and games to promote critical thinking and, in general, on how to make learning more engaging and enjoyable.

Exhibitors include Indian companies committed to creating happy childhoods and educating children through play, as well as NCERT, SCERTs, CBSE as well as their schools and teachers, IIT-Gandhinagar, National Institute of Design and Children University at Ahmedabad.

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