Hot Take: Apple Spring Loaded Event
Apple’s Spring Loaded event sparked a cornucopia of announcements. This is by far the most action-packed event we’ve had from Apple in the spring and certainly beats last year’s announcements. There was a new iMac, two new iPad Pros, an updated Apple TV, AirTags, and even a new color for the iPhone 12. Oh, and there were also announcements of Apple Card Family and Apple Podcast subscriptions. .
We’ve covered all of these announcements, but some are worth a closer look as there are a lot of questions that need answers. For example, is the new iMac beautiful or is it just colorful? Does the iPad Pro’s mini LED display even have an interest? Is it easier to spend $ 99 on a four pack of AirTags than minding your stuff? Does the Hermès version at $ 449 find you when you lose he? Keep reading to find out.
After living in the minds of people without rent for the past few years, the AirTag was finally announced at the event which will now be known as the AirTag event. Finally, people can deliberately start losing things instead of just accidentally.
For what it’s worth, the AirTag is a simple, no-frills device that does one thing and one: take advantage of awkwardness. All
facts Jokes aside, this is a cool little device that there is clearly a market for, considering Apple wasn’t the first in the segment. If you want to keep track of your personal belongings in case you misplace them and use an iPhone, AirTag can come in handy.
Having said that – not that it is advertised as such – but I doubt it does much to deter theft. This is a pretty obvious thing if it’s just hanging outside of whatever it’s attached to, and any clever thief would be careful enough to untie it immediately before stealing your stuff. So it probably shouldn’t be purchased to keep track of potentially stolen goods. Although you can always count on a stupid thief.
The price is pretty decent considering it’s made by Apple and even supports standard button batteries that last over a year, making them more reliable in the long run than AirPods. But the cost of the Hermès edition appears to be a crime against humanity. With a starting price of $ 299 and going all the way up to $ 449, I’d be more worried about losing the AirTag than what it’s attached to.
IPhone 12 purple
I just have one thing to say about the purple iPhone 12. It is purple. You don’t have to agree with me, but you are also wrong.
iPad Pro and Proer
Apple had two new iPads to show off at the AirTag event, both updates to the previous 11in and 12.9in. The main novelty of the 11-inch model is that it now comes with the M1 chip. The M1, if you remember, was such a monumental leap forward in laptop hardware that Apple’s former supplier Intel, short of real hardware to compete, launched a new CEO at the square. And even that was not enough.
Switching to M1 alone would have been a game-changer, especially since iPad hardware was already industry-leading in many ways. But as Android tablets still go through the multi-year phase of deciding whether or not to exist, Apple has decided that it’s not enough to be light years ahead, but to be so far away that the just the thought of buying more. tablet would produce the warmest of laughs and a slap in the knee.
So now the 11-inch iPad also gets up to 16GB of memory, up to 2TB of storage, Thunderbolt 4 with support for an external 6K display, 5G, and a new 12MP ultra-wide front camera that follow your movement
and watch you sleep. All this in addition to an already impressive design and spec sheet.
Then there’s the 12.9-inch model, which decided it wasn’t just the bigger version, but was literally going to outdo its little brother. The display now features mini-LED backlighting with over 10,000 lights grouped into 2,596 zones across the entire panel. For those who don’t know, the mini-LED is currently the best way to achieve localized backlighting on an LCD screen and while not as pixel-precise as a self-emitting display technology like OLED, it can get much brighter because it is made from non-organic materials. The iPad Pro’s screen can reach a maximum brightness of 1600 nits while still displaying HDR content and a full field of 1000 nits.
Apple calls it Liquid Retina XDR, which of course, although that doesn’t make sense. But it is not important. What’s important is that it’s probably the brightest, best-calibrated HDR display you can get for under $ 1,100. And that includes professional instructors.
However, beyond the bragging rights, the interest of such a display on an iPad is somewhat lost to me. As much as Apple wants this to happen, most people don’t produce and edit professional HDR videos on their iPads. And most other types of workflows, such as drawing and editing images, don’t require an HDR screen, let alone such a bright screen.
Additionally, HDR workflows and mastering are performed in light-controlled environments. That’s why professional HDR monitors lock their brightness based on the chosen color space, including Apple’s Pro Display XDR, because you’re supposed to be using them in a dark room with ambient lighting a few nits above. zero. An iPad is meant for outdoor use, which isn’t the best place to rate HDR videos.
Plus, Apple still hasn’t given away the iPad Final Cut Pro, which would at least give you an excuse to use the screen as intended. But right now the best use I can see is to burn your eyes out while watching the latest Netflix or Apple TV + show in Dolby Vision.
Maybe I’m cynical and maybe there is some real use for this screen that goes beyond just viewing content. I have seen and heard of enough people who use their iPad as a computer. But as has been the case for some time now, the hardware department of the iPad seems to be a few steps ahead of the software department and the device still lacks several key apps that would make it a worthy replacement for a computer. . But for the moment, it still appears as a tablet with ambitions, not as a real replacement for a computer.
The last thing announced at the AirTag event was the new iMac 2021. I’m just going to go ahead and say what everyone was too shocked and color-dazzled to notice. This thing is ugly. It’s just. You might disagree with me, but it will be the purple thing again.
When I say it’s ugly, I don’t mean it’s ugly on a Windows desktop. Obviously, these things require very little effort, so it makes sense that they are ugly. The new iMac looks very obviously like what Apple designers spent months designing it. That’s why it’s so hilarious it’s so ugly. They really thought they were into something with this stuff, but they just weren’t.
The redesign is also strangely degrading and infantilizing. The previous iMac was a sleek workhorse of a machine. It had customizable hardware, plenty of ports to connect a bunch of things to and looked like it was designed to get things done. The new iMac appears to have been designed to sit on a receptionist’s desk or a hotel reception. A computer that you buy for your kids who will be more impressed with the color than the computer can actually do. It looks like what characters from other franchises look like when added to Fortnite.
I know the iMac was once available in different colors during the G3 era. But macOS also had Aqua UI back then and there’s no way you can tolerate it today. Also, I would say the colors in today’s iMac are more consistent with current Apple products (iPad Air, iPhone 12) than any previous product. And while I can get over the colors (there is a silver model after all) the front looks like I forgot to design it because they were so busy seeing what it would look like from the back when you walk into the office and see the receptionist. By using it.
The only hope for those who liked the old iMac and especially the now defunct iMac Pro is that this new model will only replace the old 21.5-inch model, which means there may be a larger version. large or even Pro in preparation. with new generation Apple silicon, faster. A black maybe? With a matching black front bezel? I would be willing to excuse the design of the iPad on a stand for that. Until then, this stuff can go back to the Fisher-Price catalog, where it came from.