Growing business demand for AI sees UNSW partnering with IBM



More than two dozen businesses and nonprofits have recruited students from UNSW Business School to meet the challenges of their organizations, helping students prepare for the future of business.

UNSW business students solved 50 real-world problems for more than 30 businesses and nonprofits using new technologies like artificial intelligence (AI) as part of a collaboration between UNSW and IBM.

This collaboration is part of IBM’s global commitment to provide 30 million people of all ages with the new skills needed for the jobs of tomorrow by 2030 and to address critical skills shortages in Australia.

The Product Analytics course (which is part of the Master of Commerce Marketing Analytics specialization and the Bachelor of Commerce Marketing major) provides students with access to the latest IBM technologies to create AI-powered virtual assistants that use natural language as part of their semester project. The program aims to create an immersive experience in creating AI solutions and helps prepare students for changes in the workplace.

IBM Technology Garage leader David Provest said companies across industries, from e-commerce and marketing to healthcare and finance, are increasingly turning to virtual assistants to improve performance. customer and employee experience.

“Now and in the future, building virtual assistants is a highly sought-after professional skill among businesses and start-ups as more and more organizations seek to adopt AI,” he said. -he declares.

“Many aspects of the application of AI and conceptual thinking are not limited to technology and engineering students. Instead, anyone can learn and add these skills to their toolbox and apply them to various parts of the business landscape. That’s why IBM is committed to partnering with a wide variety of organizations.

During the course, students are asked to briefly describe the purpose or mission of the organization, identify the business challenge, and determine if their organization already has a chatbot or why it might need one. new (for better customer service or to sell products, for example). Students should then identify customer needs using a design-thinking process before developing a chatbot.

Students working with a company called Scale Nomad have created a lead generation chatbot, which means it can identify potential customers, spark their interest in the products or services the company offers, build relationships, and respond to inquiries. customer questions in conversational English.

To date, 11 companies have expressed interest in hiring student interns who have worked on their chatbot projects over the past year. In addition, around 40 students were also offered internship opportunities in the organizations for which they have carried out projects in order to implement their chatbots offered on their website or in their messaging on social networks.

Jack Gifts, professor and director of the School of Marketing at UNSW Business School, said university education should inspire teachers and students to jointly develop knowledge that will be relevant in a diverse and changing array of future scenarios. possible.

“Not only will graduates be better suited to the workplace, their performance and productivity will be improved as they continuously review

/ Public distribution. This material is from the original organization / authors and may be ad hoc in nature, edited for clarity, style and length. The views and opinions expressed are those of the authors.


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