Google AirTable rival Tables exits beta testing to become a Google Cloud product – TechCrunch

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Last fall, Google Area 120’s internal incubator introduced a new job tracking tool called the tables, a competitor of AirTable that allows projects to be tracked more efficiently through automation. Today, Google announced that Tables will officially “graduate” from Area 120 to become an official Google product by joining Google Cloud, which it plans to complete next year.

The Tables project was started by a longtime Google employee, now Tables CEO Tim Gleason, who spent 10 years with the company and many more before that in the tech industry. He said he was inspired to work on boards because he always struggled to keep track of projects as teams shared notes and tasks on different documents, which quickly became out of date.

Instead of tracking these types of notes and tasks associated with a project in various documents that need to be updated manually by team members, Tables uses bots to help take on some of the administrative tasks involved in guiding people. team members through a project, such as recurring scheduling send email reminders when tasks are overdue, message a chat room when new forms are received, move tasks to queues ” waiting for other people to work or updating tasks when schedules are changed.

The team saw Tables as a potential solution for a variety of use cases, including of course project management, as well as IT operations, customer service tracking, CRM, recruiting, product development. , etc.

Image credits: Google

The service launched last September to test product market suitability, according to Google, and quickly found its way.

According to VP / GM and Platform Manager for Google Cloud Amit Zavery, initial customer feedback has been positive and the team has seen clients adopt the service for several projects, another strong signal of its potential growth. However, he declined to say how many customers are already using the service.

The pandemic also likely played a role in the adoption of Tables, Zavery noted.

“If you’ve seen what happened with COVID, I think tracking work has become a pretty big area of ​​interest for a lot of the clients we talk to,” he says, explaining that everyone was trying. to scan quickly.

Common use cases included managing inventory, tracking healthcare supplies, and using in mortgage workflows. However, the team found that Tables had been adopted in a variety of industries beyond these, as hoped. On average, customers would use Tables in a department with around 30 to 40 people, they found.

Most customers were moving away from more manual processes and instead using Tables, which were not from a competing department.

“Things were very fragmented in different documents or with different people, so the use of technologies like this really seemed to have resonated very well,” Zavery says. “Now you had a central location for structured information that you can access and do things on top of, rather than trying to have 15 different sheets and figure out how they relate because there is no structure. behind each of them. “

Another factor that drove Tables adoption was how quickly people could be productive, in part thanks to its ability to integrate with existing data warehouses and other services. Currently, Tables supports Office 365, Microsoft Access, Google Sheets, Slack, Salesforce, Box, and Dropbox, for example.

Tables was one of the few Zone 120 projects to launch with a paid business model, with ticket vendor Fundo, conversational ad platform AdLingo, and Orion WiFi recently launched by Google. During its beta, an individual could use Tables for free, with support for a maximum of 100 tables and 1000 rows. The paid plan was supposed to cost $ 10 per user per month, with support for 1,000 tables and 10,000 rows. This plan also included support for larger attachments, more actions and advanced history, sharing, forms, automation and views.

However, Google never started charging for its paid tier during the beta, he says.

As Tables integrates with the Google Cloud range, it will be integrated with Google’s code-less app building platform, Application sheet, which has a free tier, allowing the freemium model to continue. Users who want additional features will be able to upgrade to a premium plan. It will also be offered as a stand-alone product, for those who wish to live this experience.

Google will also take advantage of Workspace to put Tables in front of more users.

“This will be provided through the Workspace integration, as it is a very large community of users who expect similar functionality,” Zavery says. “It will be a big differentiator, when you talk about the extent of the things we can do – because of this community of users on Sheets, what they do with Drive, and the data they collect – we can automatically add that and increase their experience.

Image credits: Google

The project takes advantage of the growing interest in codeless, spreadsheet-based database platforms – like AirTable, for example, which had closed on a $ 185 million Series D funding in the past. days before Tables came out, valuing his company at $ 2.585 billion, after -money.

As Tables transition to Google Cloud, the beta version of Tables will remain free until a fully supported cloud product is released next year. At this point, users will migrate to the new service.

Over time, Tables plans to add more functionality as it ties into AppSheet, to make using the service more seamless, so users don’t have to switch from product to product. other to accomplish tasks. It will also work to provide better usability, mobile support, and connectivity with more backend systems.

Official pricing has not been finalized but shouldn’t be much different from the beta.

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