From virtual assistants to gamification, how e-commerce uses technology for training and development

The journey of e-commerce is closely linked to the history of modern technology. The explosive growth in technology coupled with growing consumer demand is propelling the e-commerce industry to its current heights and beyond.

As e-commerce companies try to accommodate this growth, they are also trying to create working conditions that make it easier to attract, train and retain skilled workers. As for the large workforce, the industry employs to pick, pack, process and deliver customer orders. So while these companies continue to focus on technological innovations to help their customers, they are also pioneering competitive technology-enabled workspaces, empowering workers to learn, be empowered and inspire. others around them.

Despite advances in technology, people are an organization’s most valuable assets. Integration of staff—integration, training and assimilation— is one of the most essential aspects serving to establish strong bonds between them and the organization. It has lasting effects on productivity, job satisfaction and worker retention, and has the potential to deliver great results for clients if done right.

E-commerce companies are also turning to technology to optimize learning and development

However, traditional training and processes can often cause new employees to feel overwhelmed with documentation, meet new colleagues, and memorize redundant processes. To solve this fatigue, companies are increasingly moving towards simplified and digital processes. For example, app-based learning platforms are used for activities such as new employee orientation, continuous learning such as refresher courses to fill knowledge gaps, on-demand learning and performance improvement training. All of this leads to seamless onboarding and development processes that don’t require the presence of trainers and disrupt the overall workflow as little as possible.

To ensure new workers feel welcomed into the organization, engaged and productive, companies are experimenting with virtual assistant technology to replace the traditional “buddy” system. For example, Amazon’s Alexa-enabled devices containing standard questions for all inventory-related functions are deployed in some fulfillment centers in India. This has resulted in a substantial reduction in the time it takes for individuals to assist and answer questions from new associates.

E-commerce companies are also turning to technology to optimize learning and development, such as using AI-based learning management systems to create personalized and adaptive training, and gamification to empower experiential learning. Especially, Virtual Reality (VR) is used to improve the effectiveness of training methodology and assess staff through assessment-based virtual experiences. With the potential of virtual reality to create realistic, low-risk work scenarios, new hires can learn the required skills and procedures associated with their roles while being actively involved in the training process. This contributes to better memory retention, minimized learning curves, reduced training hours, and a better hands-on, fun experience.

Additionally, e-commerce businesses are embracing technology not only to create productive and efficient workplaces, but also to create inclusive workplaces. Take, for example, Amazon’s partnership with Signable, a virtual and interactive interpretation platform that facilitates effective communication and real-time troubleshooting for staff with hearing and speech disabilities. It helps them communicate with other colleagues by connecting them virtually with interpreters in real time. In particular, SignAble has been instrumental in enabling people with disabilities to have their COVID-19 related safety questions answered by a sign language associate. Such easy access to interpreters has contributed significantly to better collaboration, boosted morale and a greater sense of purpose within the workforce.

Technology and various developments are changing the way people do their jobs. E-commerce businesses are therefore constantly evolving in order to meet the growing demands of consumers and the workforce. Technology not only enables e-commerce businesses to adapt to changing work environments, but also creates the opportunity for staff learning and development to be better than ever. It also facilitates accessibility and helps overcome barriers and challenges associated with conventional work environments. Technology has become the engine of transformation for individuals and businesses, fueling our future for the better.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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