Five Ways AI Will Change the View of the Digital Marketing Game in 2022
With the steady rise of AI and its continued development, one can only wonder how these AI enhancements will change the digital marketing game in 2022. Chatbots and virtual assistants filling many first-response positions to personalized user experiences, and more; 2022 is shaping up to be an interesting year for digital marketing.
Estimated reading time: seven minutes
It’s no secret that AI will continue to play a vital role in digital marketing, in 2022 and beyond.
Anyone working in digital marketing currently knows an ocean of data available at their fingertips. Sometimes it can feel overwhelming, but in the right hands it can be invaluable. Especially when AI is involved.
What can take a team of digital marketers weeks to do, AI can do in minutes or hours. Data collection, compilation and comparison are much faster when entrusted to decent software.
Over the past decade, improvements in AI have been massive, and in recent years, big companies like Google and Meta, formerly known as Facebook, have implemented AI in interesting ways.
AI is used in digital marketing not only to collect and interpret data, but also to improve market penetration, especially when it comes to finding the optimal focus groups or user engagement.
In recent years, the percentage of marketing and sales departments using AI to help them has increased to 40%. It is guaranteed that in the next few years, the percentage of AI digital marketing users will increase even more.
Over the past 5 years, chatbots have become a much bigger part of digital marketing than anyone could have imagined. It has a lot to do with first contact.
This helps companies set up around-the-clock customer support. These chatbots can provide a lot of help, especially for issues that are usually dealt with on a daily basis. It allows customers to fix basic issues without having to pay someone to fix those small issues.
This leaves the contact lines open for bigger issues, while the bots sort out the little things.
This type of service will not only help reduce costs, but should also lead to higher customer satisfaction, which will also translate into better sales.
Chatbots can also keep logs of everything, which provides businesses with valuable insights into their customer base and needs.
The best part is that chatbots have now become so advanced that their responses seem human enough to fool most customers. These chatbots can provide a real sense of understanding and make the customer feel like their issues have been heard and resolved in a timely manner.
Targeted AI Marketing
Another important part of digital marketing is the marketing itself.
AI provides assistance and information in many different areas of digital marketing, whether in the form of a virtual assistant, which can help organize meetings, place orders or keep reminders. Some AI is used to predict customer needs or preferences, as well as design personalized advertisements for that person.
It’s safe to say that AI is the way to go when it comes to digital marketing.
When it comes to the marketing side of digital business, AI can be used to analyze your customer base and find their general preferences. This information is essential and similar to how most companies use customer feedback forms, as well as large-scale user testing. These tests are great and still in use, but with AI on your side, a lot of information can be gathered and quickly analyzed.
Augmented and Virtual Reality
It’s a cool thing that becomes more important in 2022.
Augmented reality, although it has been around for a while now, is still in its infancy in terms of real usability.
Everything is about to change. Especially when you have a company as big as Meta pushing the boundaries of what augmented reality can be.
While it is little used for advertising purposes, there is a real market for augmented and virtual reality advertising that has yet to be discovered. Especially on the side of augmented reality.
Some companies have already started investing in this technology. IKEA is a great example. Using augmented reality, their app lets you choose any of their furniture, use your phone’s camera, and place it around the room as if it’s there. Take a picture and now you have a good idea of what this piece of furniture will look like in your home.
Embracing this technology, especially for the niche it still is, will not only drive customer interest, but also prepare you for the investable future that is augmented and virtual reality.
Personalized recommendations based on predictive analytics
Another project that falls under Meta is a project called Rosetta.
Rosetta was designed to help make Facebook more accessible to visually impaired people.
What they did was use machine learning to create an artificial intelligence that could read and understand text displayed on videos and images on Facebook.
By having the AI learn what the text in images and videos displays, it is able to improve the quality of the words displayed, allowing visually impaired users to have easy-to-read text, even if the image was of poor quality
The way Meta has done this is by constantly feeding the images with the text via AI, which allows it to create a database of all those images and the text that appears with them. This allows it to understand what Facebook users are posting and their interests, allowing it to predict certain text that might appear on a certain image.
This predictive modeling is a great innovation that comes with machine learning and AI, and the endless opportunities and insights that will come from it are exciting.
Voice search is on the rise after all
Voice search is another part of virtual assistants that have grown among general consumers since Siri captured the interest of millions of people when Apple first introduced it in 2011.
Now, almost every smartphone has a built-in voice assistant, whether it’s Google’s smart assistant, Siri or Alexa, smart TVs, speakers, and even some kitchen appliances have built-in voice assistants.
Voice assistants have become so popular because of the ease of use that comes with them. Ask Alexa or Siri to set an alarm, make a list, or read you the news or weather. All at the prompt of a single voice command.
Ask Siri to read you a recipe from the web and watch your ancestors turn in their graves.
A large percentage of consumers use voice assistants or conduct searches to find businesses and information about them. With so many people using it, it’s time to choose it when it comes to digital marketing. The real question is how do you use it for digital marketing?
Google has been at the forefront of voice search for a few years, and its voice recognition and understanding has enabled AI to understand human speech with an astonishing 95% accuracy rate. That’s pretty much up there with human levels of understanding.
Similar to collecting data about what people type and search for, Google can use voice searches in the same way. Getting it right is especially important as more and more people use these voice assistants to search for things.
It’s time to sign
With so many great things to come in 2022, one can only imagine what awaits digital marketing in 2022.
Digital marketing is a tough business to manage, especially when the rules can change in the blink of an eye. It’s important to stay up to date with the latest advances and trends, especially given how interconnected people are with technology these days. Make sure to stay up to date with the latest news and you will never be left behind in the digital marketing game.
What do you think of AI in digital marketing? Please share your thoughts on one of the social media pages listed below. You can also comment on our MeWe page by joining the MeWe social network.
Last updated June 14, 2022.