Cricketainment creates jobs for people and boosts sport

New Delhi: Cricket in general used to be an entertaining sport, but the introduction of the IPL in 2008 turned it into a carnival of ‘cricketainment’. The whole ecosystem around the game has changed drastically, which has improved and created livelihood opportunities for thousands of people.

Old-school cricket puritans may resent the fact that players prefer club over country, criticize overdressed players, hype or the post-match parties that happened earlier, but they cannot. no denying that the money-rich league has created direct and indirect jobs for thousands of people.

Over the years, the IPL has played a key role in creating a robust sports industry in India and in building an ecosystem that provides jobs for many people, not only during the tournament, but at the beyond the game season. There are people working on ticketing, logistics, food, security, merchandising and official uniforms, etc.

When the IPL started in 2008, the league, companies as well as the franchise hired foreign professionals because the local talent didn’t have enough experience or expertise to handle running a tournament. such a scale. But that has changed drastically now. Today most of the staff working on the IPL are from India.

Most IPL owners are either industrialists or established movie stars, and they also had no experience running a sports league. But they have also evolved with the times, and with the IPL in its 15th season, the franchises are 100% professionally run, which also creates skilled jobs.

Be it fitness trainers, physiotherapists, tournament operations staff, photographers, videographers, there are specialists who deal with different aspects of IPL management, just like other world leagues do.

The IPL hasn’t just helped cricket grow. The league’s contribution goes beyond that. IPL also inspired hockey, football, badminton, wrestling, kabaddi, badminton to create their own league. The higher number of leagues means more job opportunities for those involved in the ecosystem, as people now view sports as a one-year business with serious investment and marketing expenses.

The IPL is in its 15th edition and there is hardly a season without a bit of controversy. Every year there is a debate about “if the tournament has lost its luster”, “are the sponsors still enthusiastic” and “are the public still interested”, but the IPL has weathered all these storms , and even to the pandemic.

Notably, the IPL was among the first tournaments to be held (in Asia at least) amid the pandemic, in strict bio-bubbles, in the United Arab Emirates.

With this edition, the IPL became a 10-team affair, and the two new teams paid huge sums to win the franchise rights during the bidding process.

The invitation to tender (ITT) for the IPL media rights will soon be launched, which will be followed by the electronic auction and, according to industry experts, the combined value of the rights for the next five-year cycle (2023- 2027) could be close to Rs 50,000 crore – a big jump from the rights holder’s current offer of Rs 16,347.5 crore for 2018-2022.

Additionally, there is no lack of investment in franchises as many brands and products now want to be associated with the IPL, which also indicates that the league’s brand value will only increase.

All in all, the IPL has created its own market, strengthened the sports ecosystem and provided jobs for thousands of people and it will increase further in the future.

Recall that the BCCI also plans to organize a six-team women’s IPL from next year.

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