Cotton & Company collects the latest digital trends from global marketing conferences

Sonya Pereira, Director of Web Development at Cotton & Company, attends Web Summit in Portugal

Cotton & Company directors attended two of the biggest global technology conferences of 2021: Ad Exchanger Programmatic I / O and the Web Summit in Portugal.

Encouraging my team to attend global conferences allows them to gain insight from some of the world’s leading digital marketing experts.

– Laurie Andrews, President of Cotton & Company

STUART, FLORIDA, USA, December 22, 2021 / – Cotton & Company is a full-service real estate advertising agency serving the luxury real estate market. Focused on gaining knowledge in digital marketing, company directors attended two of the biggest global technology conferences of 2021: the Ad Exchanger Programmatic I / O in New York, NY and the 2021 Web Summit. in Lisbon, Portugal.

PROGRAMMATIC I / O Event Ad Exchanger

The AdExchanger PROGRAMMATIC I / O conference in New York brings together the entire digital marketing industry to gather and share their knowledge on important topics relating to digital marketing. Important topics included performance optimization, marketing strategies, privacy and reporting. For two days, expert speakers shared information regarding programmatic media and the field of digital marketing.

The general theme of the conference this year was the shift to a world of privacy. Voice-activated virtual assistants are becoming the new normal and are expected to generate over 30% of all web searches by 2022. Traditional outdoor advertising will evolve with the addition of digital components. These ads combined with mobile location data will improve offline conversations. Connected TV will continue to soar but will become more competitive, ultimately leading to higher costs.

Angelene McCullough, Chief Digital Officer, says, “Now more than ever, where digital advertisers get their data matters. While third-party data has been the preferred method of breaking into new audiences, changing data privacy regulations, the elimination of third-party cookies, and the rigors of creating personalized customer experiences in a world confidentiality-oriented are the driving force. for change. Consumers own a lot more electronic devices than in any previous decade: smart phone, smart watch, tablet, smart home devices and many more and they are getting wiser and more demanding, so the approaches traditional marketing will no longer be effective ”.

The programmatic advertising trends of 2022 are expected to spark changes within the ad technology industry. Cotton & Company continues to advance its clients’ media plans by incorporating elements such as artificial intelligence, behavioral targeting and enhanced personalization into our foundation. Fueled by machine learning, the programmatic advertising trends of 2022 will enable Cotton & Company to make smart decisions throughout every creative process, from planning to optimization and analysis.

The Web Summit 2021

Sonya Pereira, Director of Web Development, traveled to Lisbon, Portugal to attend this year’s Web Summit, considered the “World Cup of Technology”. This in-person conference brought together more than 40,000 people from 128 countries, making it the largest technology conference in the world. Global leaders, entrepreneurs, tech developers, and celebrities have come together to educate tech and web professionals on a variety of topics. The three-day conference provided attendees with insight on topics such as Facebook’s metaverse, a sustainable vibe to live and work, and classified data using artificial intelligence and machine learning (ML). . Discussions about new technologies regarding non-fungible tokens (NFTs) and crypto infrastructure were the highlights as they could ultimately transform finance as it is today.

Pereira says: “The conference was not just about the Internet. The world has changed after the pandemic and businesses are focusing more than ever on very important issues like diversity, sustainability and inclusion. The speakers covered topics of great importance to the whole world. It was an incredible opportunity for me to see what’s new in innovative technology while gaining insight into the challenging issues that the world’s largest companies are tackling and to network with like-minded professionals. Whatever your country of origin, these subjects resonate and allow us to develop. ”

Technology has fundamentally changed the world around us and is constantly changing. Marketing real estate in today’s environment requires a special focus on the intelligence gained through web communication. “It is my top priority for my leadership team to keep up with the innovative and ever-changing technologies in the world,” said Laurie Andrews, President of Cotton & Company. “By encouraging my team to attend global conferences, it allows them to gain insight from some of the world’s leading digital marketing experts. Cotton & Company continues to combine a heritage of four decades of creativity and real estate marketing expertise with today’s most innovative digital strategies.

For more information on Cotton & Company’s, please visit or call (772) 287.6612.

Karen cantor
Cotton & Company
+1 772-600-3555
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