Compensation, work-life balance, keys to career development for job seekers suggest survey

New research suggests that companies need to tailor their job postings and job postings to employee needs if they want to attract talent.

The Seek survey aimed to determine what would entice potential job seekers to apply for a position.
Photo: 123RF

The Jobs Seek website surveyed 4,853 people who were considering changing jobs in the next two years to find out how their circumstances dictate what will motivate them to click the “apply now” button on a job posting.

It comes as unemployment hovers around a record low of 3.3%, according to recent data from Stats NZ, with many employers complaining of their inability to find workers to fill vacancies.

Seek’s research indicates that compensation, work-life balance and career development were the top three priorities for all respondents.

But there were distinct differences based on the candidate’s age, gender, industry and location.

The Jobs Seek website surveyed 4,853 people who were considering changing jobs in the next two years to find out what would motivate them to apply.

The survey suggested that young people tended to prioritize career and development opportunities and salary or compensation when applying for jobs.
Photo: Seek / Provided

For those considered “Gen Z” (under 25), career development was their top priority, followed by work-life balance and salary compensation.

Meanwhile, baby boomers were placing more importance on work-life balance, and location was also among their top three considerations when choosing a job.

“The key themes of pay, flexibility and career progression always drive New Zealanders, but it’s the motivators within each of these drivers that are key to knowing your audience and attracting top talent. “said Caroline North, head of market research at Seek, in a statement. .

For example, research suggests that women place more importance on work-life balance than men.

“Within the idea of ​​work-life balance, there are myriad options, such as time off, which 31% of women see as a must, followed by the option of working from home (29 % say it’s a must), flexible hours (27%) and extra time off (23%),” North said.

Working from home was becoming a must for more people than ever, with 39% of job seekers saying they would quit if it wasn’t an option.

The survey revealed that men and women were motivated by different priorities when looking for a job.

The survey found that salary or compensation was men’s top priority when applying for a job, while women were more driven by work-life balance.
Photo: Seek / Provided

Seek country manager Rob Clark told RNZ that the job market has fundamentally changed over the past two years, with more jobs advertised than ever before.

Companies needed to understand what motivated their ideal candidate and tailor their messaging and job posting accordingly, he said.

“The best employers are shifting to ‘what’s my proposition?’ and ‘how can I attract talent in a very tight market?’.

“The slowest to respond always use language around ‘we need you to do this, do that’, so it’s a lot more what the company expects of the individual, as opposed to what the individual expects from the company.”

Clark said a recent change he’s noticed is companies don’t have the same amount of time to make hiring decisions.

This was highlighted in data from IT recruitment firm, Imara Limited, which indicated that the average time it took for a company to hire someone in the technology sector had been halved to just seven days.

“Gone are the days of putting a great candidate on ice until others have been considered. The market is forcing companies to fast-track their decision-making,” said Imara chief executive Barry Hardy. , in a press release.

Clark said companies have between 24 and 48 hours to respond to a request.

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