7 ways chatbots make life better
Gartner research predicts that by 2026, the chatbot industry will grow into an $8.8 billion business. According to research by Yellow.ai and C-Zentrix, a 320% growth in Global Voice Assistant transaction values is expected between 2021 and 2023.
Here are 7 ways chatbots are being used to engage, analyze, and ultimately delight the end user, customer, and employee for today’s forward-thinking businesses.
- The rise in mental health chatbots for therapy is happening now – Yes, robotic therapy has arrived. Somewhat controversially, this might be best used in a mixed model, where the AI can intuitively know when to switch the conversation to human interaction for the optimal experience of both worlds.
- Complex omnichannel synthesis via AI means that complex organizations with distributed or decentralized operations require differentiated responses served across multiple channels. This provides a much more personalized response than cookie-cutter or basic chatbot responses. Chatbots are increasingly used to meet people where they are looking for information – WhatsApp, SMS, call centers, etc. and that voice and chat data is brought together seamlessly and in sync. Suddenly, that abandoned shopping cart on Amazon may not be abandoned once the potential customer’s phone is picked up again and they receive a text reminder.
- Conversational AI the technology can speak 100 different languages and detect human emotions, such as if someone is frustrated or depressed. This deep intelligence enables businesses to organically interact, compete, and engage in the global playing field. Conversational commerce has grown exponentially during the pandemic, and people are getting used to the convenience and personalization it offers.
- Total Experience Automation (TX) – Think CX (customer) + EX (employee) + UX (user) Experiences = TX. Since the beginning of the Great Resignation, employees and customers have had high expectations and demanded a lot from the companies they work or buy from. For businesses to deliver an optimized service from a TXmindset, they need a complex and dynamic system that will optimize operations at all levels, serving the entire business ecosystem and operating from seamlessly with all moving parts to meet the specific needs of each individual. Improving the experience of all components of the ecosystem contributes to a 59% increase in customer retention and lifetime value, with happier and more loyal employees as well.
- Cognitive and affective trust is brought up appointing virtual assistants without pretending they are human. By putting a name on the chat system (e.g. Siri, Alexa), people feel an emotional connection (both consciously and unconsciously), like a helpful friend they can rely on for consistent results, without the pressure of a human relationship. With repeated use pending satisfactory results, customer and employee retention rates skyrocket.
- Moments of truth are built with every successful interaction. With enough positive interactions that achieve the desired outcome, true trust can be established. The more you use it, the better. Google’s search engine is an excellent example of this phenomenon. Google consistently delivers results and people trust Google’s search engine capabilities. This is why the Google brand is practically a verb.
- Immersive training is becoming more and more common. Using VR/AR headset technology in conjunction with advanced virtual assistants can be an effective tool for onboarding and onboarding new employees to a company and can tailor training to effectively focus on developing skills. relevant skills to get people up to speed quickly with a tailored approach.
So here is. And with every interaction, the AI learns what the user wants and how to deliver it to them in the most effective and efficient way possible, resulting in happier, more loyal customers and employees wherever they are. they are in the world.
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