How to find a business ideas
Many people dream of self-employment and their own online business. However, many believe that building a successful online business is expensive and complicated. But it is exactly at this point that they are mistaken, because it has never been so easy to set up a business on the Internet. It’s just a matter of diligence and motivation.
Those who do not want to take a big risk and do not want to make big investments should choose to start selling digital information products first. You can either create a product yourself, which is very easy with today’s technology, or advertise the products of others using affiliate marketing .
However, before you start creating your product, you should think carefully about which topic the product is created for. The topic choice will depend on your success later.
In the first part of this four-part blog article series I would like to give you some tips on how to find a suitable topic for your digital info product.
What is a digital info product?
The digital information products primarily include online video courses and e-books, ie products that customers later only have digitally on screen. The big advantage of digital information products is that they only have to be created once and can be sold as often as you like without incurring any additional costs.
Digital info products can really be created EVERYONE today. All you need is software that records your screen while you’re doing a presentation, or a camera that lets you capture videos of yourself.
Why do people even buy digital info products?
Most Internet users search the Internet daily to find solutions to a wide variety of problems. Over 80% of Internet users are solely looking for information. Many of the problems people have are in a niche area that is not or only superficially covered by the major internet portals.
So with a digital info product, you could provide a digital problem solution that addresses a specific niche market and specific audience. For example, if you are familiar with nutrition, you might want to create a small e-book in which you will report on a nutritional niche topic. The topic could be eg “Losing weight with the cabbage soup diet”. Wrong would be any topic that is too general and has already been treated by many others.
For digital information products, you should also consider that people are prepared to spend a lot of money on products that solve problems with a high level of suffering. Therefore, it would be better to create an e-book or a video course on the subject of love, money or health, rather than fish farming or household.
How do you now find the ideal niche area for your products?
First get a blank sheet of paper and paint a smiley face in the middle. This smiley is supposed to represent you. Now paint three arrows leading away from this smiley. The first arrow says “Difficulties I’ve overcome”, the second one is called “My hobbies” and the third one is called “My interests”.
1. Difficulties that I have overcome
Each of us once got to the point where he had some problem that seemed insoluble at the time. This problem was so strong that we were constantly busy and could not let go.
Make a note of all the problems you have had in your life that you have been able to overcome.
Examples: They were incredibly afraid of speaking to an audience and could overcome this fear. Maybe you had serious financial difficulties and could solve this problem as well, etc.
2. My hobbies
At this point, please write down all your hobbies, ie activities that you do exclusively in your free time. It can be: working in the garden, playing a musical instrument, practicing a certain sport, etc.
If you do not have hobbies, look around your friends and acquaintances. Try to analyze hobbies of the people around you. It could well be that your friends or acquaintances have an interesting hobby to which you could create a profitable info product.
3. My interests
Here you make keywords, to all the things that interest you otherwise, but you do not run as a hobby. This can be the following things:
Karaoke, esoteric, computer, multimedia, astronomy, foreign languages, stock market, etc.
Making money online with digital info products I ( 1 Votes | 5 Stars on average)
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Armin Schmethuesen June 11, 2012 at 16:58
a very good article on making money with digital info products. But I think that this is not just about eBooks or video courses. For me, the area is much more scattered.
Anton Nagatkin June 11th, 2012 at 17:22
Thank you for your comment. Feel free to tell us what you would call digital info products.
Affiliate Marketing | Alexander Krämer June 11th, 2012 at 17:03
I think you’re right. With affiliate marketing you can really make a lot of money. If you also find a Profitable Niesche, you have already won!
Greetings from Wolfsburg
Catmoney June 15, 2012 at 20:20
Well it’s not that easy then 😉
Like almost everywhere, the Pareto principle applies here as well, ie 20% of the affiliates earn really well and the rest (80%) only earn smaller amounts.
In addition to the focus on hobbies and things that you like, is also an immense stamina necessary, that is, fortunately not everyone 😉
Anton Nagatkin June 16, 2012 at 11:30
thanks for your comment. Certainly, a certain perseverance is part of every start-up (see also our current article at www.gruender.de/oliver-pott) If it were that easy, every entrepreneur would probably already be.
The simplicity that I should mention is mainly related to the technology. Back in the days when the internet was just beginning to emerge, nobody knew how to program a web page. Today, this aspect has become pretty much easier thanks to WordPress & Co.
Sascha June 17, 2012 at 11:44
I always look at the providers at clickbank. Especially the Americans have a lot in advance and you will find interesting ideas.
But also in Germany – eg
– Learn to swim for adults
– a disco dance class DVD
These are all niches but it makes money can be earned 🙂
Catmoney June 17th, 2012 at 19:23
Yes, that’s right. Although I do not think that you should always use WordPress as a standard solution for all page types (originally it was just meant for blogs.)
Many have no techn. Understand, but install WordPress + plugins and then know in case of error but not further. Therefore, try to create an alternative with my niche page generator, which should help webmasters maintain a great search engine optimized site without having to resort to WordPress.
madlin August 16th, 2012 at 23:44
Interesting idea behind this post, even if the topic is dealt with very generally. Basically, you can already make money on the Internet, but it is associated with a lot of work and it must also be the necessary know-how available. Here, the Internet business is by no means different from a traditional one.
Otherwise, I can only congratulate the blog. I will visit regularly. Maybe a guest contribution is welcome. Short message is enough.
Nico Lamp October 5, 2016 at 7:50
Just like the previous speakers, I can say that making money online is the best way to do it – the only real mistake people make is never to start. You should have an abnormally bad start and then progress faster! Learning means getting up!
So just start creating your info product, it does not have to be perfect! I have created a great step-by-step guide for you on https://my-webcoach.de/ making the creation and marketing of your info product a breeze!
It really requires work, be ready to do something for your residual income and it will pay off to 200%!
Nico lamp October 19, 2016 at 22:46
Great contribution, as you are used to from greener just. Short, concise and informative! Run a niche site myself, where I tell people exactly how to create their own niche website for their info product.
I also specifically target the production of information products, similar to this one.
You can find my website at www.mein-webcoach.de – for all who are interested.
A successful evening and remember to always give more than is required!
Andreas Brenner March 19, 2017 at 17:06
I too must agree with all previous speakers and find this post really informative. I have been running internet marketing through niche sites for about 14 months and can confirm that making money on the internet is entirely possible.
Christian April 4, 2017 at 19:15
Hello everyone, I can only agree, with digital info products you can get very far these days! You should never focus too much on pure “making money”, the most important thing in my opinion is that you are dealing with a topic that is really fun. After all, you want to give your buyers something that you really know well and that gives you a certain amount of enthusiasm. For example, with my website https://secrets.com.de I focused only on the niches that I’ve been using for a long time and that are more than just my hobby 🙂
So do not forget, always pick a niche that really interests you!
Course World July 24, 2017 at 20:44
I can only agree – info products are a simple but ingenious way to make money online. Especially with EBooks and video courses have made very good experiences.
As always a great article from Gruender.de! Keep it up!
Best regards and good luck
Course Tester August 26, 2017 at 7:22
Great article and above all super good video Thomas!
I liked that the article is so detailed.
Keep it up.
ZUMARA February 10, 2018 at 22:58
Good evening Mr. Klußmann,
very very detailed and good article to digital info products!
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